What is The What
The What is content + community for curious people looking for their next favorite things—a labor of love from two friends who have spent the past two decades researching WHAT matters and what’s good.
100,000 Subscribers
92% Women
34-67 Age Range
$195K 67% HHI
Gina Pell + Amy Parker
The Founders
Since 1999, veteran entrepreneurs Gina Pell and Amy Parker have been in the business of building intentional communities for women, both online and offline, years before social networks were created.
Gina + Amy are the founders of The What, a weekly newsletter with exceptional recommendations and a highly engaged community of Perennial readers from around the globe. They are natural curators and enthusiasts who are curious and eager to share their discoveries on WHAT works and WHAT is worth your time and money. Their mission is to create a global sisterhood of women who lift each other up while discovering and sharing what they love.
THE WHAT is also home to a private group of powerful female leaders across the country and across industry who leverage their networks of influence in the media, consumer, tech, legal, and financial sectors with a combined reach of 10M+ followers.
“I just wanted you to know that I think you put out the most interesting, relevant, quirky, intelligent newsletter. You seem like a great partnership, and I feel like I like you both personally even though we’ve never met.”
“I’m finding the things I want to pay attention to through THE WHAT—the women, the brands, the books, the designers, the ideas, the solutions.”
How Brands Connect
We help female focused brands build relationships with highly receptive shoppers who rely on our trusted product recommendations and turn to us when making purchase decisions.
The What List, weekly email newsletter (100,000 readers)
The What Women, private communities (30,000 members)
The What Community
Join our private women’s community on Facebook. Request access here.
Do you have a product or company our readers should know about? Ask about brand sponsorship at what@thewhatlist.com